At ISG, our Discovery phase kicks off by aligning with your strategic goals, benefit-areas and innovation intent. We investigate global research, market trends, competitive landscapes and emerging ingredient/technology opportunities — converting a wide span of scattered data into focused, actionable claim maps and whitespace innovation zones.

What you receive:

A research brief summarizing opportunity themes

Claim-map visualizations highlighting pathways for differentiation

A whitespace deck identifying latent growth spaces your organization can position in

When it’s ideal: At early stage innovation, when you’re exploring new directions, validating markets, or reevaluating R&D funnel priorities.

Our Scientific Deep Dive service brings a rigorous evidence-based lens. We deploy a structured PICO (Population, Intervention, Comparator, Outcome) methodology to assess the quality, consistency and relevance of published studies — clarifying where claim potential exists and where evidence falls short.

What you receive:

A detailed summary of key studies

Evidence strength tiering (e.g., high, moderate, exploratory)

Claim viability mapping (what claims look supportable now, what requires more work)

When it’s ideal: When you have an ingredient or technology in mind and need to validate its evidence base, or when you need to structure scientific output into business language for claims, regulatory, or marketing review.

The Technology Optimization service is about streamlining your science/innovation engine: refining processes, ensuring scientific integrity, improving efficiency, and integrating technology platforms where needed.

What you receive:

Workflow diagnostics (where your innovation process or claim-development chain may be bottlenecked)

Process maps, technology recommendations, and optimization roadmaps

Implementation support to embed best practices and scientific rigor into your systems

When it’s ideal: When you’re operating at scale, or your innovation/claim-development team feels inefficient or disconnected — you need to optimize how you convert science into claims and opportunities.

Introducing Evidentia Engine, our forthcoming AI-powered platform designed to accelerate ingredient discovery and claim mapping. Built on ISG’s scientific and technology expertise, this engine will automate and elevate how research insights become innovation leads.

What to expect:

Automated scans of research and patents to surface relevant ingredients/technologies

Algorithmic claim-mapping to link evidence to commercial opportunity

Dashboarding and interactive tools to explore innovation pathways faster

Why “coming soon”: This platform offers the promise of speed and scale — transforming the manual burden of insight mining into a streamlined, technology-driven engine.